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What Advertisers Should Know About TikTok

Since 2017 TikTok has grown into a giant with millions of installments and the highest engagement rates among other social media platforms. Its user growth is simply massive, and due to different sources, it has more than 800 million monthly active users. I think the above-mentioned facts are enough for a brand to start considering this platform either for paid ad campaigns or for collaboration with an influencer. But let’s dive even deeper.

TikTok is a truly international platform. It’s available in 155 countries and 75 languages. So if you deliver your products worldwide you’ll most likely cover all the countries you ship to.

TikTok has the highest engagement rate of all social media platforms. Due to Cloutmeter, the average engagement rate hits about 52%! It varies from profile to profile and from post to post, but this number is still extremely high.

Different sources say that only 4% of marketers in the US are active on TikTok. What does it mean for you as a business owner or a marketer? Right, that the competition is so much lower than on Facebook or Instagram. And that now is the perfect time to make yourself known on this platform and start gathering a team of loyal customers. What’s more, these people will most likely be getting higher incomes as they grow older and so will probably increase your AOV.

TikTok has in-app shopping capabilities. This is so huge for all e-commerce brands! Users can browse products that are linked to a sponsored hashtag challenge without having to leave the platform.

In addition to the info about engagement rates, I also want to mention that 90% of TikTok users access the app multiple times a day according to Business of Apps. And due to Mediakix, they spend there about 52 minutes daily which is longer than users do on Instagram and on Snapchat.

Before starting advertising on TikTok you need to consider the demographics of this platform which is mostly Gen Z and Millennials. Be ready to produce content every day, better more than 1 video a day. Collaborate with influencers and do your best to keep your audience engaged. Also, since this platform is comparatively new to all of us, better work with those who have experience with running ads on it.

Recently, our agency has become an official TikTok partner and we’re proud and happy about it. It’s challenging, but extremely interesting to run ads on this young platform!

If you own a brand or run ads for one, definitely consider promoting on TikTok since it has such a huge potential and audience that can stay loyal to you for years to come.

Hope you liked these facts about TikTok, and if you have any questions or comments, feel free to reach out anytime!

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