Video Ads on Instagram: Captivate Your Audience and Expand Your Reach

The types of video ads on Instagram

• Feed video ads are the most common type of Instagram video ads, seamlessly appearing in users’ feeds. They can be up to 60 seconds long but are often recommended to be shorter for better engagement. These ads blend with the content users scroll through, showcasing brands, products, or services and capturing attention in a cluttered environment.
• Stories video ads take advantage of the immense popularity of Instagram Stories, offering immersive, full-screen vertical videos between organic story content. They are up to 15 seconds long, delivering impactful messages to a highly engaged audience. Utilize interactive elements, stickers, and swipe-up links to make short video ads for Instagram.
• Reels video ads emulate the short, entertaining format popularized by TikTok. They can be up to 30 seconds long and are displayed between organic Reels content. These ads amplify brand visibility and engage users in a creative and interactive space.
• Sponsored user-generated videos amplify authenticity by collaborating with real users who embody the brand’s values and lifestyle. Through influential partnerships, brands leverage the creativity and genuine connection of content creators to resonate with their audience and inspire trust.

Instagram video ads: best practices

Keep it short and engaging. Capture interest quickly with concise Instagram video ads, typically 15 to 30 seconds long. Use visually striking imagery, captivating storytelling, or an enticing hook to grab viewers’ attention from the start.

Tell a story. Craft a compelling narrative that resonates with your audience if you’re wondering how to make a good Instagram video. Showcase brand values, highlight product benefits, or share customer success stories. A clear beginning, middle, and end create an emotional connection and leave a lasting impression.

Optimize for mobile viewing. Ensure video ads are optimized for vertical or square formats, maximizing visual impact without requiring screen rotation. Create Instagram video ads that are bold, eye-catching visuals to stand out in users’ feeds.

Captions and subtitles. Enhance effectiveness by incorporating captions or subtitles. Many users watch videos without sound, so text-based context ensures your message is understood in silent viewing scenarios.

Strong Call-to-Action (CTA). Include a clear CTA guiding viewers towards desired actions. Encourage website visits, app downloads, purchases, or engagement. Place the CTA at the end or overlay it during crucial moments for immediate engagement.

Aesthetically pleasing visuals. Use high-quality, well-lit footage or images that showcase products or services attractively to make Instagram ads. Incorporate on-brand colors, fonts, and visual elements for consistency and brand recognition.

Test and analyze. Experiment with different video lengths, styles, and messaging to find what resonates with your audience. Analyze engagement rate, click-through rate, and conversion rates to make data-driven optimizations.