Offer for Clients

The project plan is made in order to determine and approve the future strategy of the project, as well as to clearly define many details of the project. This service is used before the start of all work on the project. Here is an example of a project plan

Project plan include:
– Funnel
– Retargeting map
– Traffic Map
– Rules for GTM
– Media Plan
– Campaigns structure
– Messages in creatives

Each advertising campaign begins with the installation of Facebook Pixel. First we install the basic Facebook Pixel, then we set and check the main events on the site (Page View, Search, View Content, Add to Cart, Initiate Checkout, Add Payment Info, Purchase). Using pixel, we will be able to collect custom audiences of those users who switched to the site/app and performed a specific target action. Many of CMS have direct integration with Facebook Pixel and all major events are set automatically in them, but often events do not work correctly or work with errors, in this case Google Tag Manager can help us, in it you can set all main events without errors. Google Tag Manager also allows to set up any important secondary event, for example: watching videos on the site, viewing blog articles on the site, how many product cards the user has viewed, how many seconds the user has been on the site, and much more. Most often, Google Tag Manager is used in such cases:

– Transitions to the sections and subsections of the website
– Clicking certain buttons
– Click on the phone number
– Subscribe to the mailing
– Filling out forms in the website
– Write script for tracking visitors who read more than 2 blog articles
– Write script for tracking how user interact with the website page/blog article:

– Read thoughtfully
– I read diagonally
– Did not read at all
– Stopped reading in the middle
– Stopped reading at the beginning
– Looked through the material until the middle
– Started browsing, but dropped at the beginning

After pixel setting and checking all the events, we will be able to proceed to launching the Facebook Ads Campaign, as well as retargeting the campaign. We always start work with test campaigns that last 1-2 months. During the test campaign, we find out which goods (services), categories of goods (services) can potentially be put into profit and scale, and we start working on it. After the test campaign, the main campaign is launched, it is working on increasing profits and scaling the best advertisements. We also give advice due to which, apart from advertising tools, you can increase the conversion of the site and work on introducing new technologies. In parallel with the main campaign, retargeting campaigns is launched. With the help of retargeting, we return users who have left the site, as well as working on the problem of “abandoned” carts. The launch of advertising includes:

– Audiences selection
– Constant work with creatives and messages
– Test new hypotheses
– Work with re-target audiences
– DPA (Dynamic Product Ads)
– Communication strategy
– Scaling results