Digital marketing is constantly evolving and it can be challenging to stay up to date with the industry trends. However, if you look at it as the new opportunities that appear with change, you will be able to navigate it better. We’ve prepared top 5 digital marketing trends for 2023 that you should be aware of as you expand and scale your brand.
TikTok is becoming even more influential
So does YouTube
Why do people use YouTube more and more? Because we are increasingly turning to mobile screens for on-demand entertainment as television becomes more fragmented. YouTube’s revenue increased by 46% in the year of the epidemic, and it is still the market leader in the video industry.
However, it is well-known that brands neglect to fully exploit YouTube and put it on the back burner. It’s a loss because you may quickly scale your agency by getting relevant views on your ads.
Collecting and analyzing data is crucial
As an illustration, Google Analytics just updated to Google Analytics 4. To improve ad performance, it integrates machine learning and advanced privacy measures. Being in the dark about these analytics can leave you helpless. Your agency will only benefit if you stay up to date with new tools for data processing.
Prepare for harder SEO ranking
From a Google business perspective, this shift is logical, but it makes it harder for a digital marketing agency to do its job. You still have a chance to rank highly on Google, but it won’t be “simple.” Make sure you are ready for voice search and think about optimizing for content that provides answers.
Make the Most of the Gig Economy
You can profit from this expanding gig economy if you run a digital marketing agency. You can start out slowly and recruit gig workers for one-time assignments rather than being compelled to sign lengthy and pricey contracts with talent. Since you don’t need to have many months’ worth of employee salary in the bank, hiring gig workers enables you to scale. Additionally, you don’t need to stress about maternity leaves, sick days, or vacation time for gig employees.
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