TikTok – Сontent Сreation
Mindblowing TikTok Ads Case Study: ROAS 7.49 with $110k+ revenue
We want to reveal what (and how) we did to achieve these truly amazing results for one of our agency’s clients. A lot of businesses and even marketing agencies are still new to TikTok Ads and so they’re not sure what approaches would perform better. Our team has been running TikTok ads for almost a year now, and we’re official TikTok partners, but we’re still testing various hypotheses and looking for the most effective strategies. From this case study, you’ll find out about the strategy that worked great for our client who sells hand-made accessories
Hand-Made Accessories store
What we did:
The first thing we did was checking TikTok Pixel on the client’s website because, unfortunately, quite often TikTok Pixel doesn’t work properly and doesn’t capture all the data it should. We found out that part of the events either were rendered incorrectly or delivered not all data we needed. We set up direct integration with TikTok Pixel and Woocommerce and it resolved the problem.
We used a whole bunch of videos for this project because great entertaining videos are a key to success on TikTok. Some of them we’ve ordered from influencers, others were provided to us by the client but our video editor and designer had to refine them to make them fit TikTok style. Thanks to the remarkable teamwork we managed to create, adapt and test dozens of videos. We used 4 main creative formats:
– wow-effect during the first 2-3 seconds of video (to draw users attention)
– dynamic videos (dynamically show products from an unusual perspective)
– unpacking videos
– UGC videos (they are aimed to build trust, raise brand’s credibility, and increase customers loyalty)
– and different videos for retargeting
We have a template all our media buyers can use to better structure every stage of the funnel. If you want to receive it, just send us an email to firstname.lastname@example.org
If you want to achieve the same, or even better results, feel free to reach out and we’ll help you do it!
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Hey guys! We would like to share with small success. This is the project of one client, he has a dropshipping business selling clothes and accessories
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