As it appears to be dominated by a younger audience, some marketers underestimate what is an influencer on TikTok and their impact on the purchase decision of their followers. But the platform’s user base is expanding, and differentiating your brand is simpler than you might think.
How to build a TikTok influencer marketing campaign
TikTok influencers marketing is the process of working with content producers to create quick TikTok videos that advertise your company. By using the appealing marketing effects of social proof and brand trust, influencer marketing helps brands avoid coming across as pushy.
Companies often publish branded content or sponsored advertisements on their own TikTok accounts. This is a good strategy, and if you are not sure about how to run ads on TikTok, influencer-generated content (IGC) typically receives more interaction. Given that 34% of TikTok users have made purchases as a result of influencer content, it is beneficial to devote the majority of your investment to creating IGC, which attracts active and varied audiences to your brand’s TikTok account or website. You can see the main advantages of a TikTok influencer marketing campaign explained below.
💥 Going viral with a lower budget
Due to TikTok’s recommendation system, which favors high-quality, relevant content more than follower quantity, unlike other social media platforms, micro influencers on TikTok have a great potential to produce viral content. TikTok displays videos to users according to what they have previously engaged with, such as:
- liked and finished videos
- audio clips
💥 Targeting is more precise with TikTok’s algorithm
Even when TikTok’s algorithm doesn’t help emerging creators become viral, it does a fantastic job of presenting people with material that is tailored to their interests. Because they let you present your brand and content to your target demographic, these pre-segmented audiences are a goldmine for TikTok influencer marketing.
💥 TikTok’s influencers quickly win over the audience’s trust
According to the Ad Week study, 49% of TikTok users have bought a product or service from a company after seeing its ads, promotions, or reviews on the platform. It’s not necessary for your TikTok influencers marketing to resemble a sneaky or unwelcome advertisement. It should be a sincere collaboration where content producers use their distinctive voices and terminology to share your brand.
How can a full-service TikTok ads agency help?
If you want to make the TikTok influencer marketing campaign more efficient, you can use AAMFunnel digital agency services. The experts of our full-service TikTok ads agency will ensure vetted influencers, the most optimal communication tools and analyze the necessary data to eliminate the manual guessing involved in TikTok influencer marketing. We have proven expertise as one of the best TikTok ad management agencies and our case studies speak for themselves. We would be delighted to discuss TikTok influencer marketing for your brand. Don’t hesitate to reach out to us and be ready for considerable brand growth.
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