The Power of TikTok for Business Marketing: Tips for Success

How to use TikTok for business

TikTok trends for businesses

1. Examine prevalent trends amongst users in your target audience

This is a strategy that can be used on any social media platform, but it is especially useful for TikTok. The platform sees high volume around specific topics like entertainment, dance, pranks, DIY, travel, and learning. Therefore, it’s crucial to research your target audience to see which type of content they are engaging with the most. This knowledge can then be used to influence your TikTok ideas. For example, if you notice that your target audience is highly engaged with prank videos, you can post videos of your employees playing good-hearted pranks around the office.

2. Use a laid-back, less commercial approach

Unlike Instagram, TikTok largely rejects polished, high-quality content. As such, it has earned a reputation as a casual platform where users feel comfortable expressing themselves. To increase engagement on the TikTok ad platform, it’s essential to let your engagement guide you and delve into what’s fun about your business. Make sure you clearly understand your brand culture, values, and identity so that what you create is genuine and true to your brand and avoids typical corporate guidelines.

3. Participate in TikTok challenges

It is an easy way to increase engagement and visibility. Find out which songs or activities are trending, and create your own branded version for your TikTok ad products. Not only can this increase your visibility but also make you seem more relatable and down to earth. Younger generations like supporting brands they connect to. Participating in challenges can help you connect to your audience on a real level, especially if your target demographic is teens or young adults. When you post a challenge video, be sure to include the relevant hashtags to increase your likelihood of ending up on people’s ForYou pages.

4. Post about your location

It can be a key driver for brand awareness, especially for small local businesses. Talk about your location in your TikTok ad products and include the location in your caption and hashtag. This will help people in your area find your business. It can also be helpful to create videos that are unique to your local area. This will make your product or service appear more relatable to locals, and help build a local fanbase.

5. Use outside help

To ensure your marketing plan resonates with your intended audience, seek advice from someone outside your company. An outside opinion is crucial as business owners can get too invested in their products. A funnel marketing consultancy can help put together a strategic plan or give feedback on your ideas. Sharing your plan with someone who has some distance from your business will help you gain clarity and identify potential issues or customer blind spots.