Testing and Scaling Ads on Facebook for Electronics and Gadgets Store

Solution

– In the basic test we determined that our target audience was weapon owners. Then we started testing more audiences related to this niche, and also created a special video highly related to the target audience. We targeted military, police officers, and also all people who support the 2nd Amendment.

– We collected the first custom audiences on Page view, ATC, Purchase, and other events, also downloaded a file with all the buyers from Shopify and created an audience based on it. We used these audiences for remarketing, also created Lookalike Audiences from them, and launched traffic using them.

– We started to scale the ad budget using the best adsets and began to test new videos. We were making new lookalikes each week (including LTV Lookalikes) and launched them on a regular basis.

– We tested lookalikes generated from “weapon” on different interests, demographic and behavioral targetings.

– We also tested manual bidding.