Tests of products positions and sales scaling in Electronics and Gadgets Store

Solution

– We collected first Custom Audiences on Page view, ATC, Purchase and other events, also we downloaded a file with all buyers from Shopify and also created an audience from it. We used these audiences for remarketing, also created Lookalike Audiences from them and launched traffic using it.

– We started to scale budget using the best adsets and began to test new videos. Also we made new lookalikes each week (including LTV Lookalike’s) and launched them (on a regular basis).

– We tested lookalikes generated from “weapon” on different interests, demographic and behavioral targetings.

– We tested manual bidding also.