Facebook – Instagram – Сontent Сreation
Tests of products positions and sales scaling in Electronics and Gadgets Store
General results for 7 working months
Project Details
Business type:
Ecommerce
Segment:
Hidden cameras category
Ad Platform:
Facebook
Instagram
Solution
– We collected first Custom Audiences on Page view, ATC, Purchase and other events, also we downloaded a file with all buyers from Shopify and also created an audience from it. We used these audiences for remarketing, also created Lookalike Audiences from them and launched traffic using it.
– We started to scale budget using the best adsets and began to test new videos. Also we made new lookalikes each week (including LTV Lookalike’s) and launched them (on a regular basis).
– We tested lookalikes generated from “weapon” on different interests, demographic and behavioral targetings.
– We tested manual bidding also.
đź’ŽBest month:
General results for 7 working months
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