Facebook – Instagram – Сontent Сreation

Tests of products positions and sales scaling in Electronics and Gadgets Store

Hi guys! We would like to share a success story. This project is an online store that sells unusual electronics, the main products are hidden cameras 🤖

General results for 7 working months

$473 060
Ad Spent
$866 593
Purchase Conversion Value
Where we started
Our main task was to scale sales. Their markets were US and CA. This involved testing specific products with different audiences on Facebook, and determining what ads work best. In case of successful testing, we optimized and scaled advertising campaigns.

Project Details

Business type:



Hidden cameras category

Ad Platform:



– In the basic test we determined that our targeting audience is weapon owners. Then we started testing more audiences related to this area, also created a special video extremely related to the target audience. We targeted military, police officers, and also all people who support the 2nd Amendment.

– We collected first Custom Audiences on Page view, ATC, Purchase and other events, also we downloaded a file with all buyers from Shopify and also created an audience from it. We used these audiences for remarketing, also created Lookalike Audiences from them and launched traffic using it.

– We started to scale budget using the best adsets and began to test new videos. Also we made new lookalikes each week (including LTV Lookalike’s) and launched them (on a regular basis).

– We tested lookalikes generated from “weapon” on different interests, demographic and behavioral targetings.

– We tested manual bidding also.

Results and conclusions
A lot of tests of various hypotheses 👀 in advertising companies gave their result and we found perfectly working ads and our audience

💎Best month:

$153 844
Ad Spent
$289 030
Purchase Conversion Value

General results for 7 working months

$473 060
Ad Spent
$866 593
Purchase Conversion Value

Let’s Connect

If you want to become a client, ask a question, or just say hi, don’t hesitate to contact us - we’re here for you!

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