How to 10 – 20х profitable goods

– An audit of all advertising campaigns was conducted, profitable adsets were found with the necessary amount of data for scaling and a step-by-step scaling strategy was developed. – Budgets were dramatically increased (in 2-5x) in adsets with 20 and more sales. – Custom Audiences on Page view, ATC, Purchase and other events were created, also we downloaded file with all buyers from Shopify and we also created an audience from it. These audiences we used for remarketing, we also created Lookalike Audiences from them and launched traffic using them. – In parallel, retargeting campaigns for certain products were launched, and also Dynamic Product Ads retargeting, which reduced the number of “abandoned” carts. – We tested a lot of new creatives and messages that allowed us to maintain and increase profits for several months.