Facebook – Instagram – Сontent Сreation
🔥 How to make ROAS 13+ with $180,000+ ad spend
The results
Project Details
Business type:
Ecommerce
Segment:
Hair care
Ad Platform:
Facebook
Instagram
Google Analytics
Hotjar
k6.io
Shooting video
- Adobe Premiere Pro
- Adobe After Effects
- Photoshop
- Affinity Designer
- Affinity Photo
Our major goal was to get to ROAS 3 or higher and keep at this level while scaling
Traffic
Build a funnel correctly
Online store
Change the key elements on product pages to increase conversion rate
Content
Significantly improve the quality of ad content and ad campaigns

Funnel Structure
We used a funnel that consists of 4 key stages for this project:
- TOF (Top of Funnel)/ Acquisition/ Cold Traffic)
- MOF (Middle of Funnel)
- BOF (Bottom of Funnel)
- Previous customers
On the first stage we work only with the cold audience that has never visited the website and has never made any purchases. On the MOF stage, most often we work with people who saw our ads before, but didn’t visit the website. On the BOF stage, we retarget people who visited product pages or added them to cart. And on the last stage we work with the previous purchasers
Quality creatives = sales
Selecting targets and LAL’s testing
Retargeting and DPA
Do not be afraid of retargeting. The main thing is to change the creatives and texts in time, so that people do not have time to get tired of them. Write the right call, choose an image they have not seen yet and you will see that it works!
Scaling
We achieved such results thanks to the deep analysis, detailed elaboration of creatives and audiences, and correctly built retargeting campaigns structure.
Let’s Connect
If you want to become a client, ask a question, or just say hi, don’t hesitate to contact us - we’re here for you!
How to scale to 4 mln revenue with ROAS 9.5 in pandemic times
We would like to share the cool results of one of our clients and reveal some tips and tools that our team has used to achieve success
Hey guys! We would like to share with small success. This is the project of one client, he has a dropshipping business selling clothes and accessories
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