How to generate $217k in revenue with TikTok Ads

Great videos is the most important thing when it comes to TikTok ads.

Our team was fully responsible for all ad content on this project. We shot various demo videos, wow content and videos with dynamic change of scenes. We also actively collaborated with influencers. We tested two approaches when working with them. One implied giving them tasks with as detailed instructions as possible and making them strictly follow our plan when creating videos. While the other one was aimed to let them implement their own vision and ideas.

We used TikTok Creative Center and hashtag search to find influencers. Except for that, we also used Billo, Trendzi and other similar services to create UGC content. We also hired creators and shot videos ourselves.

We used a standard ecommerce funnel TOF-MOF-BOF.

We used different videos on every stage. Demo videos with various effects and wow-scenes showed the highest performance on TOF (top of the funnel). On MOF (middle of the funnel) and BOF (bottom of the funnel) the most performing ones were UGC videos and influencer content.

ТТ functionality

We used the entire TT functionality to its fullest.

We were actively taking advantage of Spark Ads that helped us to generate great results. We also made a big impact in this project’s success with hashtags targeting on prospecting stage. Most of our ad campaigns were with Automatic targeting and Automated creative optimization.

So we think that one of the keys to success on TikTok is to rely on its instruments and let the algorithm optimize properly and then do its magic.