How to build a funnel on TikTok based on the RACE marketing model
Let’s find out how it works, how each stage is related to the funnel, customer journey map, audiences, and what creative strategies usually perform better on each of them.
Let’s start with Reach
If we look at Reach from the customer journey map perspective, that’s where users view your ads, interact with them or click through to your website or landing page. For medium brands with limited budget it would be smart to use the Conversions objective starting from this point. When using this objective for our clients, we’ve noticed that targeting broad audiences worked much better than precise targeting. It’s always worth testing look-alike audiences for prospecting as they really help TikTok algorithm to optimize properly. When you’re making a plan for the Reach stage you should remember one key thing: all your ad copies, creatives and CTAs should mainly be aimed at raising awareness and creating the first impression. Reach audience, aka prospecting audience should be the biggest in size throughout your whole funnel.
If you’ve read this article up to this point, you must be serious about growing your brand’s presence on TikTok. You can try doing it all by yourself, or hiring freelancer media buyers, copywriters, video editors who hopefully know how it’s done on TikTok and keep your fingers crossed for it to work. Or you can hire a team of professionals who’ve been running ads on TikTok for more than a year now and are official TikTok partners. Yes, I’m subtly hinting at my own team, AAMFunnel digital marketing agency. We love what we do, and that’s why we are good at it. If you want to get a free consultation, just book a call and you’ll see yourself.
Hope this article was helpful. If you have any questions or comments, please feel free to share!
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