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Calculator 1

    Profit Per Paying User = -(CPC / CR1 / CR2) + (AVP - COGS) x Ret
    Acquired users
    UA (User Acquisition)

    Cost per unit of goods sold
    CPC (Cost per click)

    CR1 (Conversion rate)

    CR2 (Conversion rate)

    Revenue per paying user
    AvP (Average price)

    COGS (Cost of Goods Sold)

    Ret (Retention)

    Result
    Profit Per Paying User

    All metrics
    (Average Revenue Per Paying User)
    ARPPU

    (Average Revenue Per User)
    ARPU

    (Cost Per Acquisition)
    CPA

    (Сost Per Paying User)
    CPPU

    Leads

    Buyers

    Budget

    Margin

    (Life Time Value)
    LTV

    OperatingProfit

    OperatingMargin

    ROI

    1sRev

    ROMI

    Revenue

    Gross Profit

    Gross Profit

    Profit Per Paying User

    Net Profit

    CAC

    ROAS