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Our digital marketing records, as well as our agency’s events and promotions
7 things you should consider when hiring a digital marketing expert
Do you want to know how to choose a marketing company?
We will tell you about all the aspects that you should consider.
Over the past ten years, digital marketing has been developing at a very fast pace. There are many reasons for this. For example, full digitalization of everything. Most of us cannot imagine a day without our smartphones. On gadgets, not only do we exchange information but also learn, and many of us work. The development of this area is also facilitated by the emergence of new brands and companies that need promotion at a high level. Of course, marketing is connected with the economy of the whole world.
Why you MUST upsell and how to do it right
We are sure that you have heard the word “upsell” very often, but now we want to explain why a business needs it and how to use it to skyrocket your revenue stream. Upselling is a way to increase the average order value and sales volume. In other words, selling a product at a higher price. This option should be an advantage for the buyer because they get, for example, improved features, premium-rates and a favorable price. In order to motivate customers to buy this particular product, you need to formulate the offer correctly. Successful upselling is always about that. Many sellers often advertise the product they want to sell and talk about the most important features. There are many pros and cons to this process, but we want to pay attention to the positives.
How to Win Facebook Auction in 2022
When you run ads on Facebook, Instagram, TikTok or other social media platform, you know that the cost of your results largely depends on CPM, or cost per thousand impressions. If it raises, overall ad costs go up as well. And at the same time, if you have limits on budget spend or specific bidding settings in your ads manager, you start getting fewer results at a higher price. For example, CPM is always higher in Q4 because the competition is higher closer to Black Friday. CPM may also be different in different seasons depending on the niche.
How to build a funnel on TikTok based on the RACE marketing model
When you start running ads on TikTok it’s essential that you build your funnel properly and make sure the campaign structure is correct. It would be smart to build it based on your customer journey map and on your marketing model. The most widespread marketing model for e-commerce businesses is RACE. It stands for Reach, Act, Convert, Engage.
How to make sure your business crushes it on TikTok
Time when TikTok was only an entertaining platform has long gone. A lot of brands have already been using it for so many purposes: from creating brand awareness through funny or educational content to driving cheap traffic to their websites using paid ads. There are already more than 1 BLN users on TikTok, and it keeps expanding!
How to Create the Best Black Friday Offer
As the BFCM approaches, online shoppers are getting ready to look for the sweetest deals and biggest discounts.
Most businesses practice price reduction during this period, but some of them, in fact, inflate prices beforehand and then get them back to normal when Q4 comes, although they promote it as huge discounts. If you remember, JC Penney was practicing this approach for some time. Customers new about this scheme and some were disgruntled, so the company management decided to stop doing these “sales” and just keep prices at their normal level all the time. What do you think this move brought JCPenney? More revenue? More customers? Well… in fact, it brought it $985MLN loss.
What Advertisers Should Know About TikTok
Since 2017 TikTok has grown into a giant with millions of installments and the highest engagement rates among other social media platforms. Its user growth is simply massive, and due to different sources, it has more than 800 million monthly active users. I think the above-mentioned facts are enough for a brand to start considering this platform either for paid ad campaigns or for collaboration with an influencer. But let’s dive even deeper.
3 Reasons Why Your Facebook Ads Aren’t Working
Showing your ads to high-quality audiences that may not only be interested in your product but can also buy it is very important. But what if with super-precise targeting settings your performance is steadily low? Today, I’m going to tell you about the three main reasons why this may be happening.
Perfect structure of fb ads funnel for e-commerce
If you deal with an E-Commerce business, you probably know how important it is to build FB Ads funnel in a proper way. And you also might know how often it is built incorrectly. It leads to various issues with ad campaigns performance, and consequently, may cause businesses to lose their money.
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