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TikTok Influencer Marketing: Key Trends for 2023

TikTok Influencer Marketing: Key Trends for 2023

Influencers on TikTok are people who have built a significant following on the social media platform TikTok. These individuals create and share content that resonates with their audience, and in doing so, they influence the behavior and opinions of their followers. TikTok influencers typically focus on a specific niche or topic, such as fashion, beauty, comedy, or dance, and they use their platform to share their unique perspective and creative content.

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TikTok Trends to Watch Out For: What’s Next for the Platform?

TikTok Trends to Watch Out For: What’s Next for the Platform?

Whether you’re a seasoned TikTok creator or you’re just starting out, you’re definitely trying to get a sense of what 2023 will bring. TikTok trends depend on the algorithm, the platform’s funding for advertising this year and the things that will captivate viewers the most. While it’s impossible to predict all of these points, we can make some tips based on current TikTok trends and our experience of launching ads on this platform.

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