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How to Win Facebook Auction in 2022
CPM. How to Make It CheaperWhen you run ads on Facebook, Instagram, TikTok or other social media platform, you know that the cost of your results largely depends on CPM, or cost per thousand impressions. If it raises, overall ad costs go up as well. And at...
How to build a funnel on TikTok based on the RACE marketing model
How to build a funnel on TikTok based on the RACE marketing modelWhen you start running ads on TikTok it’s essential that you build your funnel properly and make sure the campaign structure is correct. It would be smart to build it based on your customer...
How to make sure your business crushes it on TikTok
How to make sure your business crushes it on TikTokTime when TikTok was only an entertaining platform has long gone. A lot of brands have already been using it for so many purposes: from creating brand awareness through funny or educational content to...
How to Create the Best Black Friday Offer
How to Create the Best Black Friday OfferAs the BFCM approaches, online shoppers are getting ready to look for the sweetest deals and biggest discounts.Most businesses practice price reduction during this period, but some of them, in fact, inflate prices...
What Advertisers Should Know About TikTok
What Advertisers Should Know About TikTokSince 2017 TikTok has grown into a giant with millions of installments and the highest engagement rates among other social media platforms. Its user growth is simply massive, and due to different sources, it has more...
3 Reasons Why Your Facebook Ads Aren’t Working
Showing your ads to high-quality audiences that may not only be interested in your product but can also buy it is very important. But what if with super-precise targeting settings your performance is steadily low? Today, I’m going to tell you about the three main reasons why this may be happening.
Perfect structure of fb ads funnel for e-commerce
Perfect structure of Facebook ads funnel for e-commerceIf you deal with an E-Commerce business, you probably know how important it is to build FB Ads funnel in a proper way. And you also might know how often it is built incorrectly. It leads to various...
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