3 Reasons Why Your Facebook Ads Aren’t Working
Reason #1 is the creatives you use
Its load speed might be too low, or the checkout instructions might be unclear, or payment process too complicated, or in the worst-case scenario – all of the above. In this case, you should immediately fix this! Pay special attention to your product page. It should contain pictures (and perfectly, with videos) of your product, info about how a purchaser would benefit from owning it, and testimonials. Don’t forget to use an opportunity to cross-sell, offer matching products, there’s always some percentage of people who will buy them too and increase your AOV. Simply never ever neglect such thing as conversion rate optimization, it will help you drive much more sales than you think.
Reason #3 is your offer
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