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Conversion Rate Optimization

Your profit directly depends on how user-friendly your website or online store is for your target audience. Even an elaborate ad campaign can be ineffective if a customer journey is too complicated.

We’ve been launching ad campaigns on Pinterest, Facebook, Instagram, Snapchat for several years, and we know for sure that quite often our client’s online store/website is the reason that causes problems on all the funnel stages because we can’t give customers what they want whenever they want it

    Profit Per Paying User = -(CPC / CR1 / CR2) + (AVP - COGS) x Ret
    Acquired users
    UA (User Acquisition)

    Cost per unit of goods sold
    CPC (Cost per click)

    CR1 (Conversion rate)

    CR2 (Conversion rate)

    Revenue per paying user
    AvP (Average price)

    COGS (Cost of Goods Sold)

    Ret (Retention)

    Profit Per Paying User

    All metrics
    (Average Revenue Per Paying User)

    (Average Revenue Per User)

    (Cost Per Acquisition)

    (Сost Per Paying User)





    (Life Time Value)







    Gross Profit

    Gross Profit

    Profit Per Paying User

    Net Profit



    Conversion rate optimization adjusted to your audience

    We analyse a lot of data from your website/online store, such as heatmaps, scroll maps, and various data from Google Analytics. This allows us to find weak spots in time and offer a step by step plan on how to improve users’ experience on your website and motivate them to take the desired action.

    • consulting on how to improve your website design
    • landing pages creation and refinement
    • A/B testing

    We love interpreting fetched data from a psychological point of view, that’s why you won’t get just dull figures and cold statistics from us, but you’ll have well thought-out steps to improve conversion rate on your online store/website.

    We’re always online and ready to answer all your questions!

    If you want to talk to a conversion rate optimization expert, fill out the form, and one of our representatives will reach out to you.

    Let’s Connect

    If you want to become a client, ask a question, or just say hi, don’t hesitate to contact us – we’re here for you!

    A bit of statistics


    of our clients 2x their profitability during the first year with us


    is the amount we’ve spent on ads
    by this much we’ve managed to increase our client’s ROAS

    One of our success stories

    satisfied customers after cooperation

    How to make ROAS 13+ with $180,000+ ad spend

    We improved profitability of this project by 6.5X. This business made more than 10 500 sales totally amounting to over $2 400 000. How did we manage to achieve such results? With the help of analysis, thoroughly thought-through creatives, well-segmented audiences, and correctly built structure of retargeting campaigns.


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